It felt too weird to us I think to really be mainstream - which makes it all the more exciting that it made it there." "But when we were thinking about singles that could blow up, especially in the way that Down did, Down was definitely far from the first choice for that. It was always a special song for us, and that’s why we put it at the start of our debut album - it felt like the perfect introduction to us, starting super spare with simple songwriting and exploding into a surprising electronic landscape. Of all the songs you'd worked on until that point, did you think Down would be the song that would take off over anything else in your catalogue? We like to joke that it’s as much a Marian Hill commercial as an Apple commercial and we’re extremely grateful for that. Jeremy: "We’d been lucky enough to be on Apple’s radar for a minute and the stars just aligned on this project and they told us they were going to use the song - when we saw the ad we couldn’t believe how in-line with our aesthetic it was. How did that opportunity come about and were you happy with the final result?
Hello Marian Hill! Things took off for you in a big way after Down was used in Apple’s AirPods TV ad.
With Jools Holland, we had a chat with Samantha and Jeremy about Down, their debut album ACT ONE and plans to crack the UK.
Since the advert's unveiling, it's been one of the most Shazam-ed tracks in the world, been re-worked to feature Big Sean, and has been streamed almost 3 million times in the UK across all streaming services.įollowing their recent appearance on Later. Their song Down - a sparse, electronic-meets-R&B number - soundtracked the first Apple AirPods commerical earlier this year, leaving plenty of people curious as to who was behind it. The latest feeling the effects of Apple's reach are US pop duo Marian Hill.
Apple in particular have been responsible for breaking a number of artists globally over the last ten years, including The Ting Tings, Jet and Fiest. Music acts finding success via the medium of a TV advert sync is not to be underestimated.